These are the qualities they wanted to show at the Frankrurt Book Fair. I always think promotion is not only in graphic or video. Let see this special method! It was such a new form of advertising First of all they bred flies, then they attached a very small paper to each fly by using a tiny drop of wax. The mini banner is completed with logo and the trade fair stand number.
Finally, the flies fly in the book fair, I believe that is the first fly banner in the world.
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