Saturday, 8 January 2011

Eichborn "Flyvertising"


These are the qualities they wanted to show at the Frankrurt Book Fair.
I always think promotion is not only in graphic or video.
Let see this special method! It was such a new form of advertising

First of all they bred flies, then
they attached a very small paper to each fly by using a tiny drop of wax.
The mini banner is completed with logo and the trade fair stand number.

Finally, the flies fly in the book fair,


I believe that is the first fly banner in the world.

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